Cause

My hope is that this site is more than style inspiration.  It is a place for us to be visible. My daughter, the Media Studies major, says that if you don’t see people like yourself in the media, then society underestimates your population.  Without more, and more accurate, representation in the media, we are likely to stay in the margins of society. How many stylish, confident women of a certain age do we see in ads, on TV, and in movies?  There may be a little more now than 10 years ago, but our vibrant group is still woefully underrepresented.

While we may resign ourselves to invisibility, do we want our daughters and granddaughters to do the same?  Do we want them to dread hitting 40, 50, 60 and beyond fearing that life will be dull and they will no longer be a part of society’s conversation?  Or do we want them to live in a world where older women are respected and viewed as having active, engaging and sparkling lives?

In creating this space for us to be visible, I am going WAY out of my comfort zone.  I hate being in front of the camera. I also don’t post much on social media, preferring my privacy.  So why create something as crazy as a fashion blog when it goes against my instincts?

Representation.  Because  when I see someone like us in the media, it’s a gift when it should be the norm.

Seeing an older woman dressed with a modern edge, confident and happy, or hearing about her new career or interesting hobby fills me with optimism.  I want to see more of these stories and images in the media.  

My goal is that our conversations and photos (mine and yours) will provide much-needed representation, celebration, and inspiration as we take our place in the age positivity movement.